1. BRAND STORY
In 2004, with in-depth
knowledge of the satellite antenna industry and actuate prediction of
potential market, she started Zhejiang Yoohon Electric Co.,Ltd in
Qingtian, Zhejiang province with the determination of " making the best
Chinese satellite antennas ". In just three years, “Yoohon” has become a
well-known brand in China’s satellite antenna industry.
In 2008 , motivated by the dream of creating international famous brand, Yoohon created an international professional service team. Since then Yoohon became a leading brand for its advanced technology , excellent quality and top-grade service.
In 2010 , with the vigorous development of satellite antenna industry , adhering to the business philosophy of " win market by high quality, win customer by reputation”, Yoohon brought innovation and service into the brand, winning customers around 100 countries and regions such as Europe, America, Asia, Africa , and Oceania etc.
In 2014 , Zhejiang Yoohon Electric Co.,Ltd is renamed as Qingtian Yoohon Technology Co.,Ltd due to company's brand strategy development adjustment. We will stick to the brand spirit of "people-orientation, pursuit of excellence" , continue to research and develop excellent quality and personalized products , as well as work and grow together with our customers to realize our dream. .
In the past 10 years, we have produced excellent products one by one and created a leading satellite antenna brand “Yoohon”. In this 10 years, our products also won good reputation among customers home and abroad.
Dream never die, service never stop. In the near future, we endeavor to making “Yoohon” the top brand in China satellite antenna industry, and hope all families can afford to watch TV and lead a more colorful life.
2. Brand Purpose
We are committed to developing “Yoohon” into a influential leading
brand, the top brand, as well as the most trustworthy manufacturer in
3. Company Briefs
Qingtian Yoohon Technology Co.,Ltd ( former Zhejiang Yoohon Electric
Co.,Ltd), a most advance satellite dish antenna manufacturer, is a
high-tech enterprise who is focused on the development and production of
satellite antennas. Founded in March 2004 , located in the beautiful
hometown for overseas Chinese- Qingtian, Zhejiang, our company have
developed sales and service network all over the world.
Our company has modern office facilities, advanced production equipments, professional service staff and R&D talents to meet the diverse market demand. Our main products are Ku-band, C-band, Ka-band satellite antennas; our company continued to explore new market and have already won good reputation over 100 countries and regions such as Europe, America, Asia, Africa, and Oceania etc.
Adhering to the business philosophy of " win market by high quality, win customer by reputation” and operation mode of “ standardization, Finer management and specialization” , Yoohon is committed to meeting customer demand, continuously improving product performance and providing innovative products and top-grade service. Our company has passed the ISO9001, ISO14001 and CE certification, and become SGS certified Gold Supplier . Our products also passed many performance tests, such as 500 hours of salt spray test, 500 hours UV test, electrical properties test (high gain test ) , wind tunnel test , and RMS error test etc., winning good reputation among customers home and abroad.
To create a world-renowned brand of satellite antenna , a world-class excellent enterprise, we look forward to working with you to create extraordinary and brilliant tomorrow! We believe that in the near future , through our unceasing efforts, all the family can afford to watch TV programs and lead a more colorful life.
4. Brand Positioning
Brand Positioning： exceed customer expectation
Brand positioning Description：
1. Nowadays there are various brands in this industry, how can we create a trustworthy brand for customers?
2. To win the trust of customers , we have to continuously meet customer needs! In other words is to continuously exceed customer expectations !
3. We have the confidence to make products that exceed customer expectation. And only such products can help us to achieve the ambitious goal of " creating world -class brand and world -class enterprises.
4. Exceed customer expectation and produce trustworthy products for customers! This Brand positioning is based on brand culture and enterprise spirit, which is accurate and ambitious!
5. Target customers
Target customers: global branded satellite TV operators and other users
6. Brand development Plan
1. From 2014 to 2015 , become a leading brand in China's satellite antenna industry.
2. From 2015 to 2017 , become the top brand in China 's satellite antenna industry.
3. From 2017 to 2019, become the most trustworthy brand in China’s satellite antenna industry.